FIFA Online 4 - Social Campaign

Client: EA
Agency: Maverick Media
Post Production: Maverick Media
Role: Editor

Led this DLC campaign for FIFA Online 4 from initial pitch through to final delivery. Developed the creative, helped win the pitch, and directed the shoot at Cobham with multiple players and a complex deliverables list.

Having built the original pitch film and animatic, the edit process was relatively straightforward. We combined newly shot footage which I directed, with full access to the club’s media archive to craft an emotive, epic trailer. The success of the campaign led to further spots for EA across subsequent releases.