F1 Manager 23 – Feature Focus
Pit Crew Management
Client: Frontier Developments
Agency: Maverick Media
Post Production: Maverick Media
Frontier entrusted us with crafting feature-focused trailers for their upcoming F1 Manager game. Assigned to helm two out of the four trailers, I set the tone and style that would resonate throughout the project. Collaborating closely with the capture artist and creatives, and assuming the role of the F1 ambassador, added an extra layer of enjoyment to the process.
My focus centered on two critical aspects: showcasing the new Race Replay feature and highlighting the enhanced pit crew options within the game. Given that management games often involve intricate UI screens, we meticulously balanced the presentation, avoiding overwhelming viewers with excessive data while ensuring a realistic portrayal of the game without compromising the viewer’s engagement.