American Express – Lithium
April Fools Social Campaign
Client: American Express
Post Production: Hogarth Sea Containers
Role: Motion Designer
This American Express project was a fun play on the Apple-style ads to create an April Fools commercial. The concept was a new credit card that also doubled as a wireless phone charger. It involved replicating Apple’s style of motion in conjunction with processes such as live-action footage and particle simulation.