American Express – Lithium

April Fools Social Campaign

Client: American Express
Agency: Ogilvy
Post Production: Hogarth Sea Containers
Role: Motion Designer

This American Express project was a fun play on the Apple-style ads to create an April Fools commercial. The concept was a new credit card that also doubled as a wireless phone charger. It involved replicating Apple’s style of motion in conjunction with live-action footage and particle simulation all created using After Effects.

Screenshots