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American Express – Lithium

April Fools Social Campaign

Client: American Express
Agency: Ogilvy
Post Production: Hogarth Sea Containers
Role: Motion Designer
This American Express project was a fun play on the Apple-style ads to create an April Fools commercial. The concept was a new credit card that also doubled as a wireless phone charger. It involved replicating Apple’s style of motion in conjunction with processes such as live-action footage and particle simulation.
Screenshots